8 Landing Page Examples that Actually Convert | 您所在的位置:网站首页 › newsletter landing page examples 5 powerful conversion › 8 Landing Page Examples that Actually Convert |
Take a look at some of these marketing landing page examples to get inspiration on how you can improve your own! Marketing landing page examples: Signup Landing Page Event Landing Page Resource Landing Page eCommerce Landing Page eBook Landing Page Action Landing Page Promotional Contest Landing Page Nonprofit Donation Landing PageSo, you’ve got paid search ads going, your pages are optimized to generate good organic traffic, and your social ads are set up as well. Voila! Your marketing game is on point. But, if this still sounds a little too out of reach to you, don’t fret – with a bit of inspiration, you can get there, too. If people are visiting your site, but you’re not seeing your conversion numbers move, don’t throw your hands up and quit on your marketing too soon. You have to investigate your website visitors’ behavior to understand what the problem is. Take a look at what people do after they go through your ads. If your landing page isn’t great, it’s like you’re fishing without a net: you’ve gotten your visitors this far, but you’re not able to get them into the boat. While traffic is nice, we don’t just want people to visit our pages and leave – we want them to take action once they arrive. So, let’s make it as easy as possible for them by implementing elements from the kind of landing page examples that actually CONVERT. Before we share some inspirational landing pages with you, you should know that the best examples will always have a strong call to action (CTA). The CTA is the action that you want visitors to perform as a result of landing on your page: Buy NowSign UpTry It for freeContact UsSee Our DemoIt’s amazing how a single button can make or break a conversion. Whatever you need to do to move people further along your acquisition funnel, that’s what you should ask of them, and you should be doing it clearly. Now that you know the basics, let’s look more closely at how this looks in practice. Here are some inspirational landing page examples for you to give you some ideas on how to spruce up your own! Create your own landing pages in Sendinblue with our new drag & drop Landing Page Builder!Try Sendinblue Today!Learn more about the Landing Page builder in Sendinblue 1. Signup Landing PageProbably the most common use case for a landing page out there, the signup landing page is used for exactly what it sounds like: encouraging visitors to sign up for a product, newsletter, or another type of account. These pages usually consist of a quick description of the offering, followed by form fields to collect information for the signup process. ![]() Landing pages are perfect for event promotion because they aren’t a core page on your website, so they can be easily changed when the event details are updated. ![]() A resource landing page is a page on a site offering a useful resource to visitors. From whitepapers, to videos, reports, and even short guides — the goal is to provide the free resource in exchange for a visitor’s contact information. ![]() An eCommerce landing page is designed with a single purpose in mind: to convert visitors into solid leads and buyers. The goal is to get leads to convert more, make more sales, and more profit. ![]() ![]() Like the resource download page mentioned above, the goal of the eBook landing page is to capture visitors’ contact information in exchange for a downloadable resource. However, eBooks are often very dense content resources, so they can often look a bit different than typical resource pages because they have more information in the value proposition. ![]() Action landing pages often have the most simple designs because they have a very direct goal. Usually, they are used with digital ad campaigns to provide clickers with a hyper-targeted experience. ![]() This type of landing pages normally includes a simple input form field or a tool that prompts an action from the visitor. It’s not like offering an eBook or a piece of software though. Most of the time, the page is providing a direct answer or solution to a question that the visitor has. For example, a landing page for people looking at buying life insurance might have a price calculator. Another example could be an offer to set up a free consultation with a physician for people looking for advice on high blood pressure. With action landing pages, it’s all about hitting the problem without any fluff talk or beating around the bush. Prominent features of this landing page: The non-hyperlinked logo won’t allow the visitors to leave the page to check out the website.The big gecko mascot keeps it fun and appealing (and on-brand of course).The headline is simple and disarming, just like talking to your neighbor next door.The lack of any other text makes the CTA button all the more powerful. It’s like you have no other choice but to enter your zip code and find what lies behind the curtain. Tips for optimizing this landing page: Don’t be afraid to add a bit more copy to make the call-to-action clear. It can dispel any anxiety visitors might feel with the ambiguous CTA.Don’t be afraid to test adding more form fields to get more information upfront. 7. Promotional/Contest Landing PagePromotional offer or contest landing pages are designed to maximize the number of people who enter. This is done by playing up the value of the offer or prize in order to entice visitors to give up their contact information. Remember though, If you’re using a page like this and you have customers or visitors in Europe, be sure that you provide explicit opt-in options that are compliant with the GDPR. ![]() Donations are the fuel that keeps nonprofits going — in fact, it’s the main source of revenue for many of these organizations. So, anything to increase the effectiveness of donation campaigns is super important. Enter, the donation landing page: ![]() Designing and building a landing page that converts is a delicate art. As a marketer, you need to wear many hats: MarketerSalespersonDesignerAs a marketer, you need to find the right content, conducting A/B tests along the way to find the most optimized result. You’ll have to test things like headers and footers, links and social media buttons, CTA buttons, etc. All of these can have an effect on the conversion rate of your landing page and, and the marketer, you need to address them. As a salesperson, you need to understand the needs and pains of your customers in order to find the right words that create the highest level of engagement from your audience. Link the visitor’s problems with the value that your solution provides so they know that they can’t live without your business. Finally, as a designer, you need to well… design! Think about how the user will experience the page and create CTAs that standout and an experience that doesn’t place too much pressure on the visitor, providing a pleasant, yet targeted experience. At the end of the day, your landing page visitors are your guests. Treat them to the kind of experience that will make them want to stay way to the late hours of the night. Now that you have some quality examples, it’s time to take their inspiration and craft your own to really boost your conversion rates! Don’t know how to start building your own landing pages? Sign up for Sendinblue and try our new drag and drop landing page builder to create landing pages that look great — no technical skills required! |
CopyRight 2018-2019 实验室设备网 版权所有 |